The ITSPmagazine Podcast

Changing Buyer Behavior | A Conversation With Greg Coticchia | Tech Done Different Podcast With Ted Harrington

Episode Summary

Buyers want to be informed, and the internet has made finding the info they need easy to do. Greg Coticchia shares insights into how behavior is changing, and how to think differently about selling too.

Episode Notes

Buyers want to be informed, and the internet has made finding the info they need easy to do. Greg Coticchia shares insights into how behavior is changing, and how to think differently about selling too.

You'll learn:

• Why buying behavior is changing
• How to think differently about the interplay between marketing, sales, and more
• Why you need to make buying easy

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Guest
Greg Coticchia
CEO of Sopheon [@Sopheon]
On Twitter | https://twitter.com/GregCott
On LinkedIn | https://linkedin.com/in/gregcoticchia

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Host
Ted Harrington
On ITSPmagazine  👉 https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/ted-harrington

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This Episode’s Sponsors

Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

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Resources

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For more podcast stories from Tech Done Different With Ted Harrington: https://www.itspmagazine.com/tech-done-different-podcast

Watch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTQ79pdnWWvCuhWjyw9WGwi