A few months after RSAC Conference, the questions on the show floor have changed, and the ask is data. Lisa Liu describes an audience that has tested what it heard, come back with sharper vocabulary, and put the burden of proof on vendors.
Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber, connects with ITSPmagazine on the floor at Black Hat USA 2026 in Las Vegas. What are buyers asking for now that the RSAC Conference noise has settled? Data. Liu says people have had time to run their own research, look at what vendors offer, and come back using specific keywords and asking for something behind the marketing.
Does a more skeptical audience make the conversation harder? Liu describes the opposite. She says people are pushing back on claims they hear, which presses vendors to prove at a higher standard that a technology does what it says it does. Feedback arrives more specific, and the exchange moves from explaining to planning as people ask how a capability could work in their environment. The reply she calls validating is the customer who reports the product did what it was said it would do, giving analysts their time back and helping teams work more efficiently.
What makes Black Hat different for a company that works the major events? Ask people what they are looking for and they will tell you. Liu says pain points here are felt daily and described plainly, and that candor is feedback the company works to internalize and make productive. Looking ahead, she says new product releases are coming, with new features and expansions of what customers have responded to, and that Stellar Cyber will share them on its website and on LinkedIn.
This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing
GUEST
Lisa Liu, Corporate Marketing and Communications Manager at Stellar Cyber
LinkedIn: https://www.linkedin.com/in/lisaaliu/
RESOURCES
Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas
Stellar Cyber: https://stellarcyber.ai/
Stellar Cyber on LinkedIn: https://www.linkedin.com/company/stellarcyber
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KEYWORDS
lisa liu, stellar cyber, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, security operations, agentic ai, ai in cybersecurity, vendor claims, proof and data, soc analysts, rsac conference, event coverage, las vegas