Most cybersecurity strategies guard the edge, the network, and the apps -- but leave storage unprotected, even though 90% of enterprise data lives there. At RSAC Conference 2026, Eric Herzog of Infinidat makes the case for why storage belongs inside the security stack, and what guaranteed recovery in under a minute actually looks like in practice.
At RSAC Conference 2026, Eric Herzog, Chief Marketing Officer of Infinidat, sat down with Sean Martin for a booth-side Brand Highlight that reframes a familiar blind spot. Infinidat is a high-end enterprise storage company serving global Fortune 500 organizations and mid-range managed service providers -- and Herzog argues that leaving storage out of a corporate cybersecurity strategy means leaving the largest concentration of enterprise data exposed.
Infinidat embeds cybersecurity directly into its storage platform through InfiniSafe, a software suite that has earned recognition from both storage and cybersecurity analysts. The centerpiece of the offering is a written guarantee: any dataset, regardless of size, will be recovered in one minute or less. Herzog explains that this is backed by immutable snapshots that cannot be altered or deleted, a management plane separated from the data plane, and AI/ML-powered scanning through InfiniSafe Cyber Detection that validates a snapshot is clean before it is restored.
The goal is a "known good copy" -- a forensically clean snapshot that can be brought back with confidence. Herzog notes that security teams often focus on confidentiality and availability while underweighting integrity. Infinidat's approach addresses all three: snapshots are verified clean, recovery is fast, and the process is demonstrable in live proof-of-concept environments. At the beginning of April 2026, Infinidat recovered six petabytes in three seconds in a live demo.
This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight
GUEST
Eric Herzog, Chief Marketing Officer, Infinidat
LinkedIn: https://www.linkedin.com/in/erherzog
RESOURCES
Infinidat Website: https://www.infinidat.com
Are you interested in telling your story?
▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
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KEYWORDS
Eric Herzog, Infinidat, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, enterprise storage, cybersecurity, ransomware recovery, data protection, InfiniSafe, immutable snapshots, cyber resilience, RSAC Conference 2026, next generation data protection, MSP security, storage security
The Backup Layer Is a Security Layer: Object First at RSAC Conference 2026 | A Brand Highlight at RSAC Conference 2026 with Eric Herzog, Chief Marketing Officer of Infinidat
[00:00:10] Sean Martin: Gotta be quick.
[00:00:11] Eric Herzog: I know how
[00:00:12] Sean Martin: to be
[00:00:12] Eric Herzog: quick,
[00:00:13] Sean Martin: like a, like a recovery plan.
[00:00:14] Eric Herzog: I will be quick. We recover in less than a minute, guaranteed in writing.
[00:00:19] Sean Martin: I remember that. It's good to have proof and to stand behind. The proof is even better.
[00:00:26] Eric Herzog: That's why we do it.
[00:00:27] Sean Martin: Eric Herzog, how are you then?
[00:00:28] Eric Herzog: Good.
[00:00:29] Sean Martin: It's good to see you.
[00:00:29] Eric Herzog: How you doing, Sean?
[00:00:30] Sean Martin: Always love chatting with you.
[00:00:32] Eric Herzog: Great. Thanks for coming by our booth today at RSAC Conference. We love it.
[00:00:35] Sean Martin: I know RSAC Conference 2026, buzzing like always. We're here at the Infinidat booth. And for folks who haven't heard of Infinidat, maybe a quick word about what you guys are up to.
[00:00:46] Eric Herzog: Sure. So we are a high-end enterprise storage company. The bulk of our customers are global Fortune 500, and they do exceedingly well with small and mid-range CSPs, MHPs and MSPs who cannot afford to develop base storage like Google does and Amazon does. So they look to us for that rock solid foundation. They can do containers as a service, virtual machine as a service, database as a service, storage or backup, whatever the multiple services are. And they run on our systems with a bunch of guarantees that we give them. So that's our big focus -- the global Fortune 500 and that small and medium service provider space.
[00:01:23] Sean Martin: Got it. So what I want to talk -- we have a few points we're gonna cover today, but the first I want to tackle is this idea of, since we're talking about recovery -- a mindset of not just protecting and being ready to recover, but actually a mindset of being able to recover.
[00:01:42] Eric Herzog: Right. So what we do is we have a high-end storage system with a lot of benefits that storage people care about. From a cybersecurity perspective, what we've done is embed inside of our software suite what we call InfiniSafe. It's won multiple awards in the storage world, but most importantly multiple awards from cybersecurity analysts -- because of how we combine enterprise storage with the cybersecurity play. And one of the big things we do is incredibly rapid recovery, which we guarantee in writing. So it doesn't matter how big the data set -- it could be five petabytes, 10 petabytes -- we guarantee we will recover that in one minute or less. That's what we guarantee.
[00:02:23] Sean Martin: Got it. So who's most interested in that story? Because clearly there are people who manage the infrastructure and they care about the backups, which includes risk management folks, right?
[00:02:35] Eric Herzog: Right.
[00:02:35] Sean Martin: But then there's security with the controls and all the systems coming into the backup. So who do you speak to and how do you have that conversation?
[00:02:42] Eric Herzog: So we usually kind of have a bifurcated strategy. So the traditional storage stack -- from the storage admin, the storage director, the VP of infrastructure, up to the CIO, the CTOs -- because in some companies the CTO has the CIO in a dual role. And a lot of the really big companies have a separate security organization, which includes the CIO and his team, CISO and his team. And what are they doing? What do they need? Because we're combining the value of a high-end enterprise storage system with a bunch of cybersecurity that focuses on what we call next generation data protection. Not only to keep you safe from malware and ransomware, but the question is not if you're gonna be attacked -- as you know -- it's when and how often.
[00:03:23] Sean Martin: Right.
[00:03:23] Eric Herzog: So the reality is they're gonna get through. And from a lot of the security analysts, depending on the range, it's $7 trillion to $11 trillion this year that enterprises are gonna spend on cybersecurity overall. So we believe that enterprise storage should be part of a comprehensive data center-wide corporate cybersecurity strategy. You've got the edge,
[00:03:45] Sean Martin: Right.
[00:03:45] Eric Herzog: you take care of the servers, you have things on the networks, the apps, but most companies leave their storage out. Yet 90% of an enterprise's most valuable data is sitting on the storage. And for service providers, it's all sitting on the storage because they're offering various things as a service -- whether that be containers or databases or healthcare as a service. So everything's sitting on servers and storage. So if they get in there, in the case of a service provider it can be tens of customers, 20 customers on a single system that get attacked versus an enterprise, which obviously is one company. So our focus on next generation data protection is to embed a ton of cybersecurity technology -- which has won a lot of industry acclaim -- into a base storage system. And you get storage that has a strong recovery angle and next generation data protection with cybersecurity as its focus.
[00:04:35] Sean Martin: And I saw the awards over there on the table.
[00:04:38] Eric Herzog: Yes. And I'm picking three more up there at two o'clock today.
[00:04:41] Sean Martin: There you go. Let's talk a bit about resilience. It's a word that gets used a lot and means a lot of different things for folks, but what does that look like in reality for you when you're talking to folks?
[00:04:54] Eric Herzog: So there are two angles to resilience on our side. One is the storage side. So on the storage side, for example, we offer 100% availability guaranteed in writing, which means our systems are always up -- which is why service providers love them, because if their systems are up, they can bill. Now enterprises love them because when they can't serve the Oracle app or SAP or Mongo or Cassandra, then every department's yelling at them. So you have that system-level resilience. The other resilience is related to cyber. What we do is when you take a snapshot, we guarantee that it is indeed immutable -- and we guarantee that in writing. So you can't delete it, you can't alter it, you can't change it. And we even, from a resilience perspective, separate out the management plane from the data plane. What that does is take the management layer out of the loop as a possible bad actor when they're messing with the storage -- because they can't. So resilience is both a system-level play from an availability standpoint, but also a resilience of the data itself with our immutable snapshots -- and then of course this ability to recover in a minute or less, which nobody else is offering at that level.
[00:06:04] Sean Martin: So let's -- as we kind of wrap here -- talk about that recovery piece. Most security tends to lean in on confidentiality and perhaps some availability, but oftentimes leaves out integrity. So how do you look at this from a recovery perspective -- being able to know that it's safely backed up, but also that it can be restored safely with integrity and availability?
[00:06:39] Eric Herzog: All you need to do is have what in the storage world is referred to as a known good copy. It's gotta be good. So for example, if you're taking snapshots four times a day -- every six hours -- remember the bad actors are not pounding their chest like Godzilla yelling and screaming. It's all done very secretively. So that means we can still create an immutable snapshot that contains malware or ransomware. But the point is you create a forensic environment after the attack, you put the candidate in there. So the snapshot would be the candidate based on a timestamp. Obviously you want to do the most recent first if you can, and then we can scan that. So we have our InfiniSafe Cyber Detection, which uses AI and ML technology to scan for malware and ransomware within that snapshot.
[00:07:34] Sean Martin: Okay.
[00:07:35] Eric Herzog: And then it'll come back and tell you what the issues are. So that's how we do it. You also can do it the traditional way -- you take the immutable snapshot and bring over the application owners, the Oracle guys, the SAP guys, the SQL guys, and they can take a look. So you can either do it that way or use our AI and ML-based software that will scan it. And until you get to a known good copy -- if it's bad, you get rid of it and put another candidate in. So that gives you that resilience you want so that the data is good when you recover. Otherwise you can recover with malware or ransomware still in there, and that's not what you want.
[00:08:10] Sean Martin: Yeah, definitely not. The whole point is to get back to known good. So -- final word, Eric. Anything you wanted to say to the security audience? Obviously we're at a security conference here, looking for coverage from that perspective -- how to connect with you, maybe some of the things they should be thinking about that could help them.
[00:08:31] Eric Herzog: So obviously at the high level -- don't leave storage out of your comprehensive cybersecurity strategy, because if you do, you're exposing 90% or more of your enterprise data. Obviously in the service provider world, if you can't deliver, you can't bill.
[00:08:45] Sean Martin: This includes MSSPs too.
[00:08:47] Eric Herzog: Everybody. Exactly. So to get in touch with us -- www.infinidat.com -- we have dedicated pages on next generation data protection and on cybersecurity. So from that vantage point, but then obviously with the context of storage, right? If someone comes from the storage side, maybe they look at next generation data protection because, you know, kind of like backup. If you're a cyber person, you go right into our cybersecurity page and you can see our solution briefs, our white papers. You can go see a bunch of demos that we've done where we've recovered -- in fact, at the beginning of this month, we recovered six petabytes in three seconds.
[00:09:13] Sean Martin: Wow.
[00:09:13] Eric Herzog: And because I believe in only real live demos, we don't record like other people do -- well, it's recorded now -- but if you were on that exact webinar, you would have seen a live recovery in three seconds of six petabytes, and no one else can do that. So customers love that.
[00:09:48] Sean Martin: Everybody's different, so I would encourage everybody to have their own live demo -- proof of concept, perhaps even.
[00:09:58] Eric Herzog: We do those all the time. That's a big thing with us.
[00:10:00] Sean Martin: There you go. Alright, Eric, it's always good to chat with you.
[00:10:04] Eric Herzog: Great, thank you very much. We love when you guys come by. Thank you very much for coming.
[00:10:07] Sean Martin: Good work and connect with the Infinidat team, connect with Eric on LinkedIn, and get that storage safe.
[00:10:15] Eric Herzog: Excellent. Thank you, Sean.