A client cut 250 thousand dollars from a 750 thousand dollar licensing bill in about a day, and the only thing that changed was who was looking at it. From the show floor at Black Hat USA 2026, a conversation about what security leaders are actually asking for when they stop taking the sales call.
Automation and AI have flooded the sales and marketing side of the market, and Michael Parisi, Chief Growth Officer at Steel Patriot Partners, says the security leaders on the receiving end were already past capacity. The pitch tends to lead with the product rather than the problem. So many CISOs have stopped taking direct sales calls and started asking a different question: what VAR do you work with, and who can I buy you through?
That routing puts weight back on partners who know where a program has been and how to move it forward. Parisi describes a partner meeting during the week with RegScale and Wiz, with Steel Patriot Partners in the services role, and the recognition that the company is moving toward systems integration with engineering at the center. Software providers can supply the product. Aligning and configuring it against a specific set of business expectations is a different job.
What happens when that job has no owner? Tools get bought and the return never shows up. Parisi sees organizations spending on best of breed and failing to recognize ROI because the tools are not being used or configured against the business objective. The correction is engineering work rather than another purchase.
One client was told by its board to cut a significant portion of the IT and information security budget. Steel Patriot Partners looked for overlap, found three tools accomplishing the same business outcome, met the number, and exceeded it on cost savings. Parisi attributes the underlying problem to years of deferred maintenance on the stack, from teams with the appetite to buy tools and without the time to configure them.
He expects the consolidation the cloud market saw a decade ago to reach cybersecurity tooling and GRC, and puts a number on it: 48 main GRC providers today, roughly five within five years. Good enough, configured appropriately, beats best of breed sitting idle.
For CISOs building the next budget cycle, Parisi recommends bringing the sourcing closer in. Go to your anchor partners, ask what they are running next year and what worked this year, and skip the attempt to talk to everybody. Steel Patriot Partners co-founder Jason Ford has a line that fits alongside it. Have an open mind.
This is a Brand Spotlight. A Brand Spotlight is a ~15 minute conversation designed to explore the guest, their company, and what makes their approach unique. Learn more: https://www.studioc60.com/creation#spotlight
GUEST
Michael Parisi, Chief Growth Officer, Steel Patriot Partners
LinkedIn: https://www.linkedin.com/in/michael-parisi-4009b2261/
RESOURCES
Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas
Steel Patriot Partners: https://www.steelpatriotpartners.com
Steel Patriot Partners at Black Hat USA 2026: https://www.steelpatriotpartners.com/events/black-hat-usa-2026
Steel Patriot Partners Insights: https://resources.steelpatriotpartners.com
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KEYWORDS
michael parisi, steel patriot partners, sean martin, brand story, brand marketing, marketing podcast, brand spotlight, black hat usa 2026, ciso budget, channel partners, var, systems integrator, grc consolidation, security tool sprawl, licensing costs, roi, configuration, compliance, cybersecurity engineering, regscale, wiz