The AI marketing noise quieted down at Black Hat USA 2026, and what surfaced underneath it was a concern most security teams already have the tools to address. A short on-location recap on non-human identities, configuration, and why security leaders are narrowing their circle of advisors.
Michael Parisi, Chief Growth Officer at Steel Patriot Partners, connects with ITSPmagazine on location at Black Hat USA 2026 for a recap of the week. He describes Steel Patriot Partners in the order it sets its priorities. Business owners first, engineers second, compliance and security people third. A consulting and advisory company, he says, but really an engineering firm.
What changed at this event? Parisi says the AI slop visible at RSAC Conference died down here, and that people are cutting through the noise and going back to a core group of tools and solutions with the capabilities to address the business challenges AI is creating. Non-human identities sit at the top of that list, the number one concern he heard relative to AI. Organizations recognize the risk and are working out how to solve for it. His observation is that many information security teams do not realize their traditional cybersecurity tools already carry the capabilities to do it.
Who are security leaders asking before they decide? People they already know. Parisi describes CISOs going back to the individuals they have had long-term relationships with and sourcing guidance from them before decisions get made. Automation has expanded what can be done, but nobody got more hours in the day to evaluate everything arriving in front of them. The next move he points to is asking the question, either of the engineers at the provider or of a trusted advisor, and getting the configuration aligned to the business outcome it was bought to serve.
This is a Brand Briefing. A Brand Briefing is an on-location conversation recorded on site at Black Hat USA 2026, putting a spotlight on the guest and their company and pairing it with the editorial reach of ITSPmagazine. Learn more: https://www.studioc60.com/performance/#briefing
GUEST
Michael Parisi, Chief Growth Officer, Steel Patriot Partners
LinkedIn: https://www.linkedin.com/in/michael-parisi-4009b2261/
RESOURCES
Black Hat USA 2026 event coverage: https://www.itspmagazine.com/black-hat-usa-2026-cybersecurity-event-coverage-in-las-vegas
Steel Patriot Partners: https://www.steelpatriotpartners.com
Find Your Path, three questions to start: https://www.steelpatriotpartners.com/find-your-path
Steel Patriot Partners Insights: https://resources.steelpatriotpartners.com
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KEYWORDS
michael parisi, steel patriot partners, marco ciappelli, brand briefing, brand story, brand marketing, marketing podcast, black hat usa 2026, non-human identities, machine identity, ai risk, security tool configuration, trusted advisor, ciso decision making, cybersecurity engineering, compliance advisory, security tool sprawl, vendor noise