In this episode of Redefining Technology, hosts Marco Ciappelli and Sean Martin are joined by Natalya Lopareva and Nathan Deutsch to discuss the purpose of technology and its potential to serve humanity. The guests share their experiences of using technology to address real-life problems and improve the quality of life for people with disabilities.
Guests
Dr. Jonathan Reichental, CEO at Human Future [@HumanFutureTeam]
On ITSPmagazine | https://www.itspmagazine.com/the-other-society-hosts-and-panelists/dr-jonathan-reichental
Website | https://www.humanfuture.io/
HostsGuests
Natalya Lopareva, CEO and Founder of Algorized [@algorized]
On LinkedIn | https://www.linkedin.com/in/natalyalopareva/
On YouTube | https://www.youtube.com/channel/UCQxhx2dOw2zZY6H1nm6O5NQ
Nathan Deutsch, COO and innovation lead at Lighthouse Tech
On LinkedIn | https://www.linkedin.com/in/nathandeutsch0/
Hosts
Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
Marco Ciappelli
Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
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This Episode’s Sponsors
Devo | https://itspm.ag/itspdvweb
CrowdSec | https://itspm.ag/crowdsec-b1vp
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Episode Introduction
In this episode of Redefining Technology, hosts Marco Ciappelli and Sean Martin are joined by Natalya Lopareva and Nathan Deutsch to discuss the purpose of technology and its potential to serve humanity. The guests share their experiences of using technology to address real-life problems and improve the quality of life for people with disabilities.”
Welcome to the latest Redefining Technology episode hosted by Marco Ciappelli and Sean Martin. In this episode, the hosts are joined by two guests, Natalya Lopareva and Nathan Deutsch, who share their experiences of using technology to improve human lives. The conversation focuses on the purpose of technology, its potential to serve humanity, and the challenges and risks associated with developing new technologies.
Natalya Lopareva, CEO and founder of Powderized, shares her startup's mission to develop AI-based people-sensing solutions for real-time detection of people's vital signs. The idea is to improve people's safety and quality of life in situations such as rescue missions or building collapses. Lopareva emphasizes the importance of having a vision for technology that aims to positively impact humanity.
Nathan Deutsch, from Lighthouse tech, discusses his company's eyewear frame designed to assist visually impaired people in their daily activities. The product is an example of using technology to address real-life problems and improve the quality of life for people with disabilities. Deutsch highlights the importance of iteration in the design process and the value of collaboration between experts from different fields.
The hosts and guests also discuss the risks and challenges of developing new technologies, including concerns about job displacement due to automation and the ethical implications of using AI to make decisions for humans. They also touch on the importance of values-driven leadership and the need to prioritize safety and well-being in developing new technologies.
The conversation is timely and relevant, given the increasing role of technology in our lives and the growing interest in using it to solve real-world problems. The episode offers a nuanced and thoughtful discussion of the purpose of technology and its potential to improve human lives.
Listeners are invited to share this story and subscribe to the Redefining Technology podcast for more insightful discussions on the role of technology in society.
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Resources
Switzerland Presents 24 New High-Tech Innovations At CES: https://www.prnewswire.com/news-releases/switzerland-presents-24-new-high-tech-innovations-at-ces-301697094.html
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To see and hear more Redefining Technology content on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-technology-podcast
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network
Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
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This Episode’s Sponsors
Devo | https://itspm.ag/itspdvweb
CrowdSec | https://itspm.ag/crowdsec-b1vp
___________________________
Episode Introduction
“In this episode of Redefining Technology, hosts Marco Ciappelli and Sean Martin are joined by Natalya Lopareva and Nathan Deutsch to discuss the purpose of technology and its potential to serve humanity. The guests share their experiences of using technology to address real-life problems and improve the quality of life for people with disabilities.”
Welcome to the latest Redefining Technology episode hosted by Marco Ciappelli and Sean Martin. In this episode, the hosts are joined by two guests, Natalya Lopareva and Nathan Deutsch, who share their experiences of using technology to improve human lives. The conversation focuses on the purpose of technology, its potential to serve humanity, and the challenges and risks associated with developing new technologies.
Natalya Lopareva, CEO and founder of Powderized, shares her startup's mission to develop AI-based people-sensing solutions for real-time detection of people's vital signs. The idea is to improve people's safety and quality of life in situations such as rescue missions or building collapses. Lopareva emphasizes the importance of having a vision for technology that aims to positively impact humanity.
Nathan Deutsch, from Lighthouse tech, discusses his company's eyewear frame designed to assist visually impaired people in their daily activities. The product is an example of using technology to address real-life problems and improve the quality of life for people with disabilities. Deutsch highlights the importance of iteration in the design process and the value of collaboration between experts from different fields.
The hosts and guests also discuss the risks and challenges of developing new technologies, including concerns about job displacement due to automation and the ethical implications of using AI to make decisions for humans. They also touch on the importance of values-driven leadership and the need to prioritize safety and well-being in developing new technologies.
The conversation is timely and relevant, given the increasing role of technology in our lives and the growing interest in using it to solve real-world problems. The episode offers a nuanced and thoughtful discussion of the purpose of technology and its potential to improve human lives.
Listeners are invited to share this story and subscribe to the Redefining Technology podcast for more insightful discussions on the role of technology in society.
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Resources
Book: Data Governance for Dummies: https://www.amazon.com/Data-Governance-Dummies-Jonathan-Reichental/dp/1119906776
____________________________
To see and hear more Redefining Technology content on ITSPmagazine, visit:
https://www.itspmagazine.com/redefining-technology-podcast
Are you interested in sponsoring an ITSPmagazine Channel?
👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network
Please note that this transcript was created using AI technology and may contain inaccuracies or deviations from the original audio file. The transcript is provided for informational purposes only and should not be relied upon as a substitute for the original recording as errors may exist. At this time we provide it “as it is” and we hope it can be useful for our audience.
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SPEAKERS
Marco Ciappelli, Nathan Deutsch, Natalya Lopareva, Sean Martin
Sean Martin 00:00
Marco. Shawn, when was the last time you? You wore your car to work?
Marco Ciappelli 00:06
Did what?
Sean Martin 00:08
You want your car? Everybody wear their cars nowadays?
Marco Ciappelli 00:12
I don't know. Can you do that?
Sean Martin 00:16
I think so. I think that those that have the means to wear their car to work do wear their car to work. Okay. Tell me more about the cars the work.
Marco Ciappelli 00:26
What kind of what kind of news are you reading lately?
Sean Martin 00:30
I'm reading all kinds of fun news. No, I'm being silly, of course, as I like to do at the beginning of some of these. But we've been covering a bit of activities and CES in Las Vegas. And there were some technologies there that inspired me. They happen to be Swiss based technologies. And I said, let's bring these folks together and kind of get a view of what's going on tech wise in the world. And we actually have Natalia and Nathan on joining us. Thank you both for for being part of the show.
Nathan Deutsch 01:06
You're very welcome. Thanks for having me.
Natalya Lopareva 01:09
Definitely. Thanks for grabbing us out from don't see us and for us to the Stock Show. So it looks so much like a fourth and sorry, discussion, for sure.
Marco Ciappelli 01:19
Very good, very good. So before we hear a little bit about yourself and in what your company do, this is gonna be a conversation that we usually have when we're defining technology, which is about technology, serving humanity, making our life better and and not just doing it. idealistically for for the gain and the money. And just because we can't, right, like what's the purpose of technology nowadays? Sometimes it's scary. When you think of robotics that take your place your job and artificial intelligent making decisions for you. But we're not on that wagon, Shawn, I mean, you, you scare of technology. I'm scared of humans more than technology.
Sean Martin 02:05
I'm scared of AI to be honest with you.
Marco Ciappelli 02:09
You met AI in the street, you run
Sean Martin 02:11
I met AI online, and things that you can think of for me is pretty incredible. I know what I'm doing that with with, with the physical technology stack, and you can get pretty fun. But fun if if we kind of point things in the right direction. And and I'm going to use this opportunity to have our guests not quite yet that kind of look at the past, present, and future where things are, where things are going. But before we do that, a few words from our two guests, so we know who they are and what they're about, and why are they involved in technology. So Natalia, we'll start with you.
Natalya Lopareva 02:53
Well, thanks. So So my name is Natalia and CEO and founder of powderized. And we use AI to develop the people sensing solutions, or software embedded on chip. And we're capable of detecting people at the distance racing heartrate without any wearables, and we can do it for the world. And the reason why we were doing this, as I think that any, when we start thinking about what is technology, right, and the technology was a creation of our mind, it's made by humans, it's made, it starts from the idea before somebody had this idea of had this vision. And then, and it's always that the vision is always for the good, right for the positive things. And then that things transforms into the tools and technologies, the tools that we use. And today we have many tools we can use AI would have cloud solutions, who have powerful servers. So of course, we've got many tools now to realize our dreams. And all those dreams has always come from the been making good for humanity. So and that's what we started this idea is that for the protecting people's lives, so looking at the people safety domain, looking at rescue missions, so imagine on the building collapse, and you just give this tool to the rescue mission, they would know that there is a brief in person, real time so they can act immediately. So those things that initially originally that's what you come up with the idea and as you pursue this idea, because as a humanity we use the technology to protect us to improve our quality of life or wellbeing, for giving us what we don't have anymore like in some like that be related with the life events. And then of course we use the technology as consumers as well for how have been found and for our normal needs. So on this basis, that's how everything is created. And that's what's the foundation of startups like ours is also I'm sure. Nathan's startup as well as doing the same thing. So that's where we are.
Sean Martin 05:15
We raised 20 questions already for me, and I'm trying to picked up the discussion, suddenly you go. Nathan, what are you up to?
Nathan Deutsch 05:26
Yeah, try to kick off from my side. So, like Natalia, I think I became intertwined with the technology around a question about its use, and its usefulness. I actually wasn't I'm not a founder of my particular startup, Lighthouse tech, makes eyewear, it's an eyewear frame, designed for people who can't see. So this actually came out of, I guess, a design background, and a particular design background at that fashion eyewear design. Our founders are in the fashion eyewear industry, had many years of experience behind them, and got together and started to look at what they could do with with glasses, to support people, as an as an assistive technology, piece of piece of hardware. So they started to talk to people in, in, in blind associations, and eventually came up with sort of a set of problems that they thought they could address. So interesting, I'm going to just come in and say, you know, I came in about a year ago, my background is social sciences. I work my originally I was working in indigenous land use planning, and I was working sort of in designing landscapes, if you will. And so, you know, many of the things, many of the questions clicked many of sort of the social reasons to be in this clicked. And I think the issue for me became, you know, how can we do something that's innovative? That's not we're not reinventing the wheel? How can we sort of, you know, iterate on this and come through experience, and I think I just want to bring this one thing up, is that if you go and you read into the scientific literature, or into the patent literature, you know, try and find how many people have tried to solve the problem of blind people bumping into things. It's a lot. And there's a lot of things that that didn't make it to the market. Because they, you know, they didn't meet specific needs. And they didn't do it in a particularly good, good way. I'm not saying that we're going to be, you know, the great success story. And we're going to be all that difference. I hope we are. But this is definitely a huge concern of mine coming into this and and I think we want to try and at least approach it the right way.
Sean Martin 08:09
Yeah, I love that. And just for those listening, sadly, we the third guest I had slated to join us wasn't able to make it, but the technology they were bringing in was also around helping visually impaired folks move around and more specifically in, in automobiles, with using sounds to help guide them. And the reason I thought these, the three of you now two of you who would come together, and then kind of sharing interesting stories, because this is this is real life, right? Not everybody may have a safety concern in any particular moment, or may have an impairment at any particular time. But we are all together in this world. And we want each other to participate, and we want to participate with everyone else in a way that's safe. And unhealthy. Right, and, and hopefully in a meaningful way as well. And so I think both of you kind of touched on this, but I'm going to go pointedly to, to this question about is it a solute problem looking for a solution or technology looking for a problem? And, and maybe I'll just kind of leave it there for for both of you to touch on that. How do we how do we bring things to market these days, and perhaps your own experience? And maybe some of the other things that you saw at CES might be interesting to bring in here as well. The time maybe start with you first.
Natalya Lopareva 09:45
Well, there are there are different views about this. I'll tell you my view and what what we do in the company. It's at the core of our belief that we have chosen a journey of safety right and every single day so You could choose a journey of seven planet, cleaner, clean tech and everything. So we realized that there is a need for and we knew that we have a knowledge, the right knowledge to do it. So we put our brains together and said, How can we and what we can do to have zero injuries, Zero Fatalities, and protect people's lives. And not only that, but also to improve the quality of lives. And that's a big thing. Right? And that was the youngest the core. So we started from that big, very big vision about so what are we going to do? Then we drill down to the, to the specific knowledge that we had, because we are good at something, right? We are not good at many things. But we knew that we are very good at embedding software and doing this. I called AI and we're doing algorithms, right? So it's almost like, well, you know, we can just crunch the like trashy interests out and just give you so we'll take a signal out of signal, we give you your detection, rate your heartbeat and everything. So we knew how to do it. And we knew that we are good at doing that. So we started kind of grinding on that. And so that wasn't saying, Okay, well, that's the technology and we said which technology we're going to use. So I think that by the, I think putting the right brains together, where you're not saying, Okay, we're gonna use that, like thing, okay, so to abandon this, and then we said, Okay, this is the problem and what technologies we're gonna use to solve it. And so there's, that's the approach that we adopted. So it was as for a startup, it's quite risky as well to do it this way. But it's the foundation and the core of the beliefs. And that's what kind of free nights the people that work in a team. And so the first thing that when we start working together, we go through all the values that we've got seven core values, and we say, okay, how do we share the same values? So, and then afterwards, then we bring in the technology, the writing notes to us, so we kind of got going the other way around, we don't serve the technology, and we say, okay, that's going to fit into this market with more stats from the bigger course, to look at it.
Sean Martin 12:16
And same from you, Nathan.
Nathan Deutsch 12:18
Yeah. So, I guess, you know, again, approaching it from from lighthouses design journey. You know, we started with an object, it's, it has a use it as a we know, that glasses could have a variety of uses. And now at CES, of course, we're seeing glasses with a huge variety of uses that there weren't, you know, weren't around before. So that was, I guess, a little bit of the impetus that, that the founders, you know, went out with what could we do with this object? So, in some sense, yes, it was, there is a technology looking for a solution there. Sir, sorry, for a problem. Of course, the the iteration on that is where things start to come back around again. From, you know, once you and I really think, you know, the the best work is done by, you know, one expert talking to another. And so in this case, we have a fashion expert and design expert, coming in to talk to people who are experts at navigating without sight, or with very little residual sight, and trying to figure out what the what the solution might look like. and wonderful things start happening. One of the most interesting things that I find is running into people at meetings and trade fairs. For example, this one, we were also at a medic medical trade fair in Dusseldorf, a couple of months back, so we're more sort of in contact with the medical field. And of course, you get a different get different ideas and solutions coming out as well. They're interestingly at CES. Well, interestingly, very positive outcome. There were quite a few blind people walking around quite a few people from associations who, who come looking for these new ideas. CES is the kind of place where a lot of things sort of come out of the woodwork. So it's a place to put new technologies on display, even if they're not finished. So the iterative product process, you know, I came into ces thinking, Oh, we're gonna have to show something we're gonna have to launch something. It's about going public. But you know, it is and it isn't. It's also a lot of a lot of iteration happens there. Some new potential linkages in and new outcomes in terms of what the device might do. You know, that was that was one of the things that were that came out of CES for sure,
Natalya Lopareva 15:09
I would share our chair totally with you this is the processing, that's what you see is, we had the same thing we came from the safety element. And then this, and we demonstrate what we can do. And it's taken incomplete data. In the past, we didn't expect we had so many meetings from automotive, they were clearly coming up with the problem, we need to detect the child in the car, we need to have the driver vitals detection for the like in car safety. And so it's literally like the adaptation to the market, even in the other segments, just and that's what the CES is great about its wheels are playing and we launched to remember will launch minimal viable, we're still like on 31st of December coding the software, right? Just to give an idea. So it was like, really just bringing it all live the last moment but it's true than how it takes the from the idea to the first step from the first call. And then you realize that then it just keeps multiplying through the different segments.
Marco Ciappelli 16:15
Absolutely, I wanted to bring it to say higher level but more of an overview like a bird eye on on technology and society. Because that's that's what I do. I'm nothing like you. I come from political science and sociology. So it, you know, Shawn, and I always more like, what tech can do. And I'm like, why tech, that's debt. From what, from your stories, and I luckily, I hear there's a lot, it's very hard to say, well, this is where everything starts is a spark that comes into place. And I remember reading a book and then a podcast a while back where they were talking about, in order for things to happen. On a technological level, you need the coexistence and the development of many different factors that just need to come together at the right time. So you may have this great idea to resolve blindness or to resolve other kinds of problems, safety in the car safety in the buildings, searching people under the snow or hardest quake or whatever it is. But you're like, yeah, that'd be great. But right now I'm using a dog for both. And I'm using a cane for both, you know, a sticker to look for that in the snow or whatever. And so I think the will of doing good, it's always there. The technology that come together now is really projecting us into a world that let's face it, 20 years ago was sci fi, and now we're leaving it so we can go back to artificial intelligence and all this. So I think that I would love to hear this. Much like, you know, philosophical perspective on things, you know, forget that you own a company or your work for a company and your true honest view on you know, what, what would make you wake up in the morning and do this? And what is the vision for you for the future of technology coming for what many other example that needs to be for good environment, and so forth. So let's go with Natalia again. And on my phone, you can pick
Natalya Lopareva 18:30
your honest, here's what wakes me up in the morning is a good cup of coffee, you know, to start a day. There we go.
Marco Ciappelli 18:40
And then you do good!
Nathan Deutsch 18:42
And then you do good, then you wake up, when you're ready, you're ready to
Natalya Lopareva 18:46
and you're ready for a new day. So now, I mean, what really wakes me up in the morning is, is actually it's the, the way that we kind of you go and work with a team you work with people interact, right? And I think I shouldn't go back because, you know, I was the founder and I was kind of, you know, along, you have this idea and all the things so when I go to the to the office, and I see all these people interacting, having Ideas and Brainstorming and in and just that's, that's society. So that's where the company is the existence of enterprises, right is not one person. It's many. So and I think what really wakes me up every morning and said, seeing all the people like collaborating like collectively to come up with these brilliant ideas. And then you just you know, all you're doing is like guiding in this way or right way and you stick into some plan or not. So you definitely are sick of seeing because you feel humans you don't wake up in the morning say right, I'm going to save the world right now you kind of like humans, you wake up, you drink the coffee, then you go and interact. Now, the fun happens is that when you have your eureka moments, And, and the thing is that if you have a sequence of eureka moments, when you collaborate with technology, because you can go mad absolutely meant that image can kill you, like you're looking at this, you know, running things, you just don't understand what's taking. And then when you get those moments and you realize that you can see you can feel you can realize that what's actually doing so those are the moments that are incredible. And that would start your ideas just popping up saying, Okay, well, that's fine. That is the right one that feels right, that's the right way to do it. So that's mainly the the way that that's how I feel about you know, and what wakes me up in the morning, I'm nowhere different than anybody else. And we're all just the same people at the end. So we need a good cup of coffee to start a day or a cup of tea, whatever, and just interact. And I think that's where the technology now, today, you mentioned, something that's interesting is that technology the time has has to be right. And something really is changing in the world today. And we cannot really see at speed that we are adopting technology as humans. That wasn't like this 10 years ago. So when we were talking about innovation 10 years ago, or some things, people will just say, well, it doesn't work. straightaway, Oh, it's you know, but today, the society we all kind of want to say okay, well, that's so great. So we feel a taste of it, we want we want to know more, we're scared, we say oh my God and say, Oh, what is going to do to us. But we realize that we as humans we adopted already to note is the is probably the last one that we still remember how we were just kind of like have a normal human meetings. And and if you look at the younger generation, they already know they are part of the technology.
Marco Ciappelli 21:56
And what's your take on the maybe you can start it from the doing good. I don't know, when you say glasses, I always think like the famous Google Glass experiment and how maybe it wasn't the right time. And maybe it wasn't marketed the right way, versus being something that is very useful. And I think the same application goes to a lot of things. Right? So your take on this point.
Nathan Deutsch 22:20
So yeah, I have a couple of thoughts. But let's just start with the Google Glass because I think that's actually a perfect turns out, there's another company that does assistive tech for blind and low vision people that took the Google Glass and actually made it into a wonderful accessible instrument. So they basically took an existing piece of hardware and made it into something that works, you know, in a particular, you know, outside of its enterprise environment, where it's often found. And this is sort of an example of, I think, what I think is a, you know, a good good news, a good story about tech, which is that and I've sort of been circling around the, the assistive tech Rasma for for some time, you know, absorbing good stories, but the best stories seem to be when there's this crossover between what is considered, you know, tech for a particular issue that you're trying to solve, you know, to assist people, you know, with a certain disability or, or pathology, and then all of a sudden, the, it's either, you know, there's a crossover. So so in the other direction, it would be something like Siri, you know, that was originally sort of conceived as something to help people you know, as a voice assistant. It could help many people, but it became mainstream, it's something that that eventually made it out of its, you know, out of the computers a, you know, a little part of it as little dictation thing that you had to buy as an add on and became something that was essential, you know, for, for smartphones and computers everywhere. But, you know, let's remember, it's that, you know, tech also has a history of not always being good, and not always being useful. And, and it's so so often it's very, it's very difficult to know where that these these special moments are going to take place. Are the special networks referring to what Natalia was was saying, are going to come together and really sort of make things take off and Tech for Good.
Sean Martin 24:54
Let's, let's go there because yeah, I'm layer with building applications and software and even to some degree hardware for cybersecurity purposes and always found that when companies came together, a hardware company came together with a software company came together with a services company came together with, with a cloud company and you start to pull all these parts together, some really amazing things can happen. I can only imagine that's true for the space, or the spaces we're talking about. And I'm wondering how, which, which kind of which of those leads the way? Are we? Are we finding that big companies like the Googles, and Microsoft's and the meadows and whatnot, are saying, this is an apples, this is something we want to strive for, we have some of the technology, we're gonna open the platform to enable this, we have some partners in here, or is it? And it's probably both but or is it the little guys and gals scrappy on the streets saying, I need a partner because I can't really achieve grand scale success without X y&z net? I'll go to you with that one start?
Nathan Deutsch 26:22
Yeah, so that's a really good question. It's also something that I've been trying to figure out myself, because it does have some big business implications, especially for startups. Yeah, so I think it's a bit of both, but definitely, with a focus on responsibility with a focus on ESGs. We're seeing an atmosphere, where startups can be sort of the bright light of the future, the little darlings, the ones that come up with with the interesting solutions. So there is a lot of hope being placed in the little guy, or girl. I don't think that this is this is true across the board, of course, and, but it is definitely supported by some practices, open innovation practices, opening up code bases are making, making space for innovation challenges. These are some of the ways that that might happen. And sort of, you know, keep people hungry, keep the hope alive. But certainly, you know, the network's around around this stuff are becoming more and more important.
Sean Martin 27:49
In a tie, I'm gonna, I'm gonna bring this question do and I'm gonna switch it slightly, taking the open part that Nathan just mentioned. Because with open it, one might think transparent as well, I know. But Nathan, when you're talking about open, I'm thinking open API is where I can now talk to a bunch of different things. But that that's an interface that somebody has chosen to expose. And presumably, there's a lot still behind the API that isn't transparent, and how it works. And so I'm gonna, I'm gonna turn this to you and tell you because with the AI, stuff that you're doing, I'm wondering your thoughts on the openness and transparency of how the algorithms work, and how things are analyzed and decisions might be made to do things that weren't possible, but perhaps do things that shouldn't be possible? Oh, well, when
Natalya Lopareva 28:45
you work without, with algorithms, when you work with what you see out of technology, you're typically searching for something, right? So you've got in got a lot of information that you can obtain. So you need to keep the goal very much focused on something. But while you're searching for that information, you're noticing something else. And then you put it in your back side of your mind. And you say, okay, that's how I we see, like, I'll give you an idea. We were searching for people detection. And then we realized that, hey, we can actually see something, what is it or it looks like it's embracing, right? And then we say, well, the briefing but oh, there's something else, it looks like hydrate because we could see those beats and then we'll test it. And we could. So those like the discovery going on now, when you expose this and then you start noticing we have lots of things in our pipeline. So you notice those things? The question is always, what is it for whatever your product roadmap, what you're going to expose to the market? What is the minimum viable product? Are we ready to adopt it? So all these questions really come to game and so when you start sharing that so we we start with the minimal viable product now What we're working on today, it's probably anything that you would call as a minimum viable product to launch the first, the first one you're going to launch, what is that the one that's going to make a difference? You have to think in the future, because that's going to happen, like in two or four years from now, but you were doing it today. So you're kind of playing in the future. And, you know, for startups in general, it's always a big leap of faith is that you start working four years ago, two years ago on this idea, you're doing this, and then you're ready for a launch. And so the minimal viable, that is a key so and then. And that's the one you're going to expose, because this is the one that is you corresponds to the and I think when you share an information that's we all kind of share the what we know that it's working, what we can contribute, you know, because it's complex, we call them complex algorithms. But at reality, it's simple, right? So you start sharing all this complexity, complexity, complexity between all of us, then it will just will become a gibberish, it just will not almost line. So I was sharing the right piece of information, the contributing, and that was saying, we should contribute collectively, we should have the mineral Bible, bring it to the market, and then slowly build up on that and add additional things.
Marco Ciappelli 31:29
Very, very cool. I was thinking, let's see, where do I go to talk about the future. And, you know, things come to mind privacy, data management, regulation, but I'm not going there. Because you talk about collaboration, we come in touch with you through a large event that has been going on for many, many, many years. And at this point, the question about the future for you, both of you is a company that does everything, the Acme, like the wily coyote and develop everything, nothing works, because you can do everything well, versus the very company that work on one, maybe two specific issues. collaborate with other? And does that one thing? Well, glasses again, be an example. detection can be another. So how do you guys see the future in this is gonna be that dystopian situation, which usually happened in dystopian movie there is only with that one bad company that owns everything, they make either robot AI, whatever, they all communication networks. And it's really bad, versus maybe a lot of company that collaborate together, there is room for everyone. And that's a utopian vision. So I'm hoping for both, but I love your opinion on on this.
Natalya Lopareva 33:01
Oh, allow me to literally just so where the strong, strong believers is that we should collaborate. And you could see, especially if you work with deep tech, it's like, you need to have a second person opinion, you need to have several people putting their brands and that we're doing good and doing one party and good this part. Because it and that collaboration is the key. And so we are partnering with many companies today. And they clearly some of them taking this product to the market, some of them are adding some more information. So and if you look today in the like technology, and everything's in the market, there are so many consortium today between the large companies because anything related with the future. I think keeping that in mind and in the hands of one company that has got its own strategy and the product roadmap today, today's world made before it was working with today. The the society's is kind of pushing us in the way that we should cooperate as we build in the future, and it's no different Yeah.
Nathan Deutsch 34:24
Yeah, I mean, I mean, coming back to the glasses again, just because that's, you know, I'm, I wake up in the morning and think about that, basically, I wake up in the middle of night. But yeah, we have a lot of a lot of people who, you know, who are driving this innovation who who want to be able to use this stuff. And they are asking us to not reinvent the wheel to you know, reach out to the neighboring standard CES and, you know, have you looked at them because they're doing this and, you know, or what are the complementarities between your technology and this other technology, are you going to look at this problem. So there's quite a bit of, you know, let's try to get it together and in move and move forward on these things that, you know, we would really like to see, within our lifetime, you know, it's not everybody for themselves here.
Sean Martin 35:29
And as I know, we're coming close to the end here. And the only thing I can think of is the value, I know, there's a lot of challenges, if there's a big behemoth that kind of owns a lot of this stuff, or controls a lot of this stuff with them, presumably, they can kind of democratize some of it. And potentially even reduce or eliminate the digital divide that I had, I feel we're kind of marching down a path toward, in general. So I'm hopeful that we can find a way that the market supports small startups that they can, they can find a runway that allows them to succeed, that they, they have an ability to be open and trustworthy, so that those collaborations do work. And that I think together, they don't get over regulated. You know, not to do all these checkbox, things that eat up all your cash and time versus delivering innovations. And I think if we can kind of do that, then there is a space for all small to large, bringing technologies to everyone that need them. And yeah, I think that's kind of my my final thought of the the hope for the future. I think we talked about the end user, in the sense that there's probably somebody out there is somebody on the other side of all this stuff. We didn't get to talk too much about their perspective on this and their role of making these things happen. So perhaps, I don't know, maybe there's another conversation there. But I guess that Marco that's my kind of utopian view that, that I think if we're all open and collaborative, and, and work together, I think there's an opportunity here to do some really cool things.
Marco Ciappelli 37:29
This is why we do this, right? I mean, this is why we try to redefine technology on this channel, we try to redefine society on my channel and redefining cybersecurity on yours. Because if we change our mindset, you change what you do after you have a cup of coffee in the morning. If you're getting up and you say my not drink coffee and and I'm gonna conquer the world. It's one thing you get up and say, I'm going to work with others to make our world a better place. I think there is room so I think, Sean, I share with you the the optimistic view but I don't know if I'm going to put all my money there. We'll we'll see in a few years. But this was a great conversation. I'm glad we got to have it and I wish you the best of luck with both of your business. I want to see you and everybody else really they want to see us succeed. I am pretty sure that let's face it, I mean, if you have a competent and make great headset, and you're like music, that's that's the plus to it. You know, I mean it, it doesn't have everything to be for one specific direction because it's still about life still about enjoying maybe music, video, travel and so forth, but more stories that we will share. So I want to thank you again Natalia and nothing too for joining us and Shawn. It's good to be positive once in a while. It's a hard Canada with cybersecurity. So, technology, it's a different it's a different thing. And to the audience. Stay tuned. There'll be notes about Natalia and Nathan and if you want to get in touch with them and look at the companies to on on the podcast note and stay tuned. We'll talk more about technology and your mood. We hope we made you think either in one way or another. That's that's what we tried to do. Thank you very much.